The PiggiFi story
PiggiFi began with one simple belief: financial confidence should start at home, in the earliest years of childhood. Born from personal experience and professional insight, PiggiFi was created to fill a gap by helping parents teach money skills in ways young children can actually understand.
Many financial education resources are designed for older children, leaving families with fewer options for introducing money concepts in the early years. PiggiFi changes that by creating thoughtfully designed learning resources specifically for younger children and their families. It is a family-first approach that is designed to make financial education simple, practical, and accessible from the very beginning.
Our mission
PiggiFi equips families to raise money-smart kids by building financial confidence throughout every stage of childhood.
PiggiFi makes financial learning feel approachable, age-appropriate, and engaging through thoughtfully designed learning resources. We believe financial literacy is not optional, but an essential part of preparing children for the future.
Our vision
To make financial education more accessible for families, educators, and communities raising the next generation of financially confident children.
Why we start early
Most financial education begins in middle school or high school, long after children begin developing beliefs, behaviors, and attitudes about money.
Before a child earns an allowance or opens a bank account, they’re watching, listening, asking questions, and making sense of the financial world around them. That’s why PiggiFi believes the earliest years matter.
Founder bio
Amanda Myers spent 17 years in the financial services industry, where she held leadership positions in compliance, digital product management, and risk management. She helped organizations navigate complex regulatory environments while developing products designed to meet customer needs responsibly.
After becoming a mother, Amanda shifted her focus from corporate leadership to family life. That experience reshaped how she thought about financial learning at home and inspired her to create PiggiFi. Amanda lives in Texas with her husband, two children, and their mini Australian Labradoodle.